Google RankBrain – what should I know?

“Do the hard jobs first. Easy jobs will take care of themselves.”

Dale Carnegie

, ,,,.,What is Google RankBrain?

Google RankBrain is one of the components of Google’s core algorithm. It uses machine learning, or the ability of a machine to teach itself from data inputs, in order to determine the search engine’s most relevant results.


How does it work?

Before RankBrain, Google utilized their basic algorithm to determine which results to show for a given query.  After RankBrain, the query now goes through an interpretation model which can apply possible factors, like the location of the searcher, personalisation, and the words of the query to determine the searcher’s true intent and therefore deliver more relevant results and improving over time.


But does RankBrain change the way SEO works?

An illustration is used by the respected patent expert, Bill Slawki:

“To an equestrian, a horse is a large, 4 legged animal, to a carpenter, a horse has 4 legs, but it doesn’t live in fields or chew hay.  To a gymnast, a horse is something I believe you do vaults upon.  With RankBrain, context matters, and making sure you capture that context is possibly a key to optimizing for this machine learning approach.”


What are the benefits for you?

Google considers RankBrain the third most important factor for ranking web pages, behind links and content in that order, so using this tool will help you to be consistently visible in Google searches, and drive more customers to your business. 


Bottom line…

Understanding Google RankBrain will really help you get better outcomes from your online content, so it’s worth finding out how to make the most of it.

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