Successful Viral Marketing Campaign

Real emotion is the key to the success of the Ataxia UK viral marketing campaign.  Ataxia UK is a charity who used a successsful viral marketing campaign to raise awareness of the condition Ataxia, a little know nurological disorder without a cure.  With web video...

Social media cost and ROI

As social media explodes as the new fad.  And now is accepted as much more than a fad, measuring the return on invesment(ROI) is the big challenge.  Any form of Marketing can be difficult to measure, hence the importance of tracking the old sales question, “How...